Month: August 2018

Dissolve Your Conscious Mind into a Creepy, Crazy Hivemind

Dissolve Your Conscious Mind into a Creepy, Crazy Hivemind

I’m sure this one doesn’t need explaining… Okay, okay. I know you understand but for everyone else reading, here’s the deal. This simple habit is probably the most fun, productive, healthy and satisfying way to tap into unconscious material. You already know this one,…

It’s Not Spam If You Offer Value

It’s Not Spam If You Offer Value

Here’s a free tip for you: if you’re uncomfortable about emailing people three, five or seven times a week – if not more – then get comfortable. A while ago, my inbox became unmanageable. I went on a mass unsubscribe of gaming emails. Every…

Your Thought is Your Bond

Your Thought is Your Bond

The way I (and most hypnotists) describe the unconscious mind is a hidden reservoir of power and genius. Those great ideas, those moments where you know just what to say and all of your learnings come from your unconscious. It’s like that old myth…

Avoid these Obvious Email Mistakes (That Even Professionals Somehow Make)

Avoid these Obvious Email Mistakes (That Even Professionals Somehow Make)

If the thought of using emails to sell intimidates you, don’t worry. The good news is that if you screw up email marketing, you’re in good company. You can even get decent results if you make these mistakes, apparently. I wouldn’t know – I…

Think With Your Hands, Not With Your Brain

Think With Your Hands, Not With Your Brain

Mind and body is one of the classic pairs of opposites. It’s up there with ‘good and evil’ and ‘light and dark’. Like most other dichotomies, it’s not a clean distinction. There is evil within good and there is light among the shadows. And,…

The Only Digital Marketing Funnel You Need

The Only Digital Marketing Funnel You Need

Urgh… Hold on, gimme a sec… If there’s one thing digital marketers love, it’s funnels. It’s all they talk about. And it’s all some of them try to sell you. Me? The thought of pointlessly complicated setups makes me queasy. Even writing the headline…

Invite a Little More Fear, Pain and Uncertainty

Invite a Little More Fear, Pain and Uncertainty

Do you understand what pleasure and pain really are? You might, but most people don’t. They see pleasure as ‘good’ and pain as something to avoid at all costs. You might think that doesn’t describe you, so let me ask you this: How comfortable…

SEO Strategies that Won’t Turn to Lead Overnight

SEO Strategies that Won’t Turn to Lead Overnight

Search engine optimization used to have different rules. Google and similar sites want to match the user to the best set of webpages, but the way they do that has changed. It used to be simple to trick search engines into thinking your site…

If at First You Do Succeed, Think Now and Remember

If at First You Do Succeed, Think Now and Remember

Right now, think of something you want. It might be a state of mind, like peace or confidence. It might be a result, like good relationships or business success. Whatever it is, choose something now. Our desires are strange things. In a way, they…

A Layperson’s Guide to Not Mastering SEO

A Layperson’s Guide to Not Mastering SEO

If you read about digital marketing, it won’t take long to come across search engine optimisation (SEO). People describe it as the Holy Grail, the lynchpin, the foundation of all your marketing endeavours. It’s something they tell you to master, otherwise you’re doomed to…

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