Month: April 2019

Why I write terrible headlines about how to live your purpose

Why I write terrible headlines about how to live your purpose

There’s a lot of anecdotal evidence and A/B testing that shows what words work in headlines. Words like ‘new’, ‘discover(y)’, ‘scientific’, ‘latest’… Because people want the cutting edge. They want to beat everyone else to the next big thing. I know I do. But I tend to avoid using those words in my headlines. Not

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If your unconscious mind is on your side, then why isn’t it?

If your unconscious mind is on your side, then why isn’t it?

It’s a strange question, I know, but I can’t help but deal with paradoxes. When you study your unconscious mind, you quickly get used to weirdness. One piece of weirdness is this: Your unconscious holds reservoirs of genius, potential, enthusiasm and insights. Sometimes these bubble to the surface – those moments where you surprise yourself,

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