“Build it and they will come.”
When it comes to your business, you can retire that truism.
Build it and do nothing else, and no one will come. Well, maybe not no one. But that’s not a marketing strategy. If you want your business to be sustainable, efficient and… you know, surviving the month, you need to do more than build a presence.
There are a billion blogs on the planet. Yours won’t automatically stand out, no matter how good the content.
Also, you don’t even need a blog to have a digital presence. I once got into an argument with someone on reddit about hypnosis. I was confused what they said – they seemed to lack the insticnts for what makes it work.
They then said they knew more about hypnosis than I did because ‘they had read more about it’.
(Ha! Yeah, right.)
This charming fellow had never hypnotised a soul… or even been hypnotised… but they still had a digital presence where they could spout half-remembered facts.
On the internet, you’re competing with folks like that.
What you need, instead of a digital presence, is digital authority.
What’s the difference?
If you set up a website, all you’ll have is a presence – no more impressive than your average redditor.
If you use Selling Transformation and establish digital authority, though…?
Folks will see you’re the real deal.
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