Author: William T Batten

May Your Sales Letters Flow like the Trance State

May Your Sales Letters Flow like the Trance State

As I write these marketing guides for hypnotists, I’m finding more and more links between the two disciplines. Here’s another neat one: When hypnotising someone, everything you do builds towards an outcome. You may or may not know what that outcome is at first. Sometimes it takes a little exploring, and that’s okay. Let’s say

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The George Costanza School of Therapeutic Marketing

The George Costanza School of Therapeutic Marketing

As I’ve said before, you want your message to stand out. If everyone else is saying ‘black’, consider how to say ‘white’. When everyone offers a spoonful of value, give them a bathtub full. It’s exactly like the Seinfeld episode where George does the opposite of what his instincts say. After all, his instincts hadn’t

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Captivate hypnosis clients with a glance (but not the way you think)

Captivate hypnosis clients with a glance (but not the way you think)

You probably know how to mesmerise people with a glance. The hypnotic gaze is a useful skill – one that many hypnotists rely on. But what if they haven’t met you yet? If they’re still browsing the web, then you need to captivate them with their glance, not yours. Because a glance is all they’re

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