Category: Hypnosis

Hit that offer with Unstoppable Speed

Hit that offer with Unstoppable Speed

The pointy end of any sales letter is the offer. This is where, after seducing and persuading your potential client, they have the chance to take action. By this stage, some of them want what you offer. Some of them need it. A few…

What’s the Difference between Love and Hate?

What’s the Difference between Love and Hate?

One of the mysteries I’ve pondered over the years is the difference between love and hate. I’ve heard many answers to this, most of which didn’t sit right with me. Some people call them opposites. I get what they mean, but I don’t agree….

May Your Sales Letters Flow like the Trance State

May Your Sales Letters Flow like the Trance State

As I write these marketing guides for hypnotists, I’m finding more and more links between the two disciplines. Here’s another neat one: When hypnotising someone, everything you do builds towards an outcome. You may or may not know what that outcome is at first….

Leave Hustling for Hustlers

Leave Hustling for Hustlers

You’ve reached a strange point in life when you start bragging about things you shouldn’t. Most people don’t share with glee when they oversleep or overeat. But drinking too much? Yeah, some people are proud of that. What about working too hard? Uh, yeah….

Balance Nothing with Everything for Captivating Writing

Balance Nothing with Everything for Captivating Writing

One of the points I keep making is that, as a hypnotist, you already have elite marketing skills. It’s simply a matter of applying them in a different context. Well, I say ‘simply’. That can be more challenging than it seems. I’ve spent a…

The More You Focus, the Deeper into Trance You Go

The More You Focus, the Deeper into Trance You Go

Here’s a situation my fellow hypnotists can relate to: You meet someone and you run through the usual small talk. They tell you their name; you tell them yours. The topic of the weather comes up and goes away. They ask what you do…

The George Costanza School of Therapeutic Marketing

The George Costanza School of Therapeutic Marketing

As I’ve said before, you want your message to stand out. If everyone else is saying ‘black’, consider how to say ‘white’. When everyone offers a spoonful of value, give them a bathtub full. It’s exactly like the Seinfeld episode where George does the…

A billion worlds at your fingertips

A billion worlds at your fingertips

In ancient times, only a lucky few could read. You had to be literate, which not everyone was. And you had to have access to books, which not everyone did. This is why these folk were so keen on memory techniques. Books were expensive,…

Captivate hypnosis clients with a glance (but not the way you think)

Captivate hypnosis clients with a glance (but not the way you think)

You probably know how to mesmerise people with a glance. The hypnotic gaze is a useful skill – one that many hypnotists rely on. But what if they haven’t met you yet? If they’re still browsing the web, then you need to captivate them…

Daydream like a Fucking Badass

Daydream like a Fucking Badass

Forget what your teachers, parents, coaches and government told you: Daydreaming is awesome. Don’t pay attention – the world will still be here when you get back. Are there times to focus? Absolutely. And if you don’t focus when you need to, life and…

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