Mental Tools for Greater Living
Gratitude might sound like some New Age, insipid nonsense. Or a great way to cripple your ambition. After all, if you appreciate what you have, why aspire towards anything greater? The science is in: neither view is true. Gratitude strengthens your mind, both from… Continue Reading “The Opposite Of Gratitude (But In A Good Way)”
Recently, the Kiwis did what they do best – pioneering progressive policies. Hardly surprising from a country that was the first in the world to give women the vote. This time, New Zealand have taken an interesting step. Again in a world first, they… Continue Reading “Of course a river can be a human”
It’s time to spike (and dye) your hair, don a lab coat and work on your maniacal laugh. Yes, folks, it’s time to channel your inner mad scientist. Because social media is a great lab for your evil experiments. Even if you don’t have… Continue Reading “Dr Facebookstein’s Laboratory of Mad Experiments”
If you’re a hypnotist looking to use social media, then you have choices. You could follow other people in the field. It’s not a bad idea to see what your colleagues are up to. They’ll say things or do things in a different way… Continue Reading “Find Free Market Research among Hateful Echochambers”
If you’re a hypnotist looking to build your digital reach, you’re gonna think about social media. Everyone’s on it, everyone’s talking about it and it can multiply your impact. But before you go diving into it, there’s a few things to sort out first.… Continue Reading “Don’t Sell with Social Media”
We’ve talked a lot about using emails to build relationships and keep you in your clients’ minds. I strongly recommend doing this – either yourself or outsourcing it. But I also understand that you might want to take a different approach. Or at least… Continue Reading “The Emails Hypnotists Need to Send”
You might be wondering how long you should make your emails. The good news is that there’s a lot of advice about that out there. The bad news is that there’s a lot of advice out there. You have the opportunity to trawl through… Continue Reading “Don’t Mistake Emails for Miniskirts”
Here’s a free tip for you: if you’re uncomfortable about emailing people three, five or seven times a week – if not more – then get comfortable. A while ago, my inbox became unmanageable. I went on a mass unsubscribe of gaming emails. Every… Continue Reading “It’s Not Spam If You Offer Value”
If the thought of using emails to sell intimidates you, don’t worry. The good news is that if you screw up email marketing, you’re in good company. You can even get decent results if you make these mistakes, apparently. I wouldn’t know – I… Continue Reading “Avoid these Obvious Email Mistakes (That Even Professionals Somehow Make)”
Urgh… Hold on, gimme a sec… If there’s one thing digital marketers love, it’s funnels. It’s all they talk about. And it’s all some of them try to sell you. Me? The thought of pointlessly complicated setups makes me queasy. Even writing the headline… Continue Reading “The Only Digital Marketing Funnel You Need”