Recently, the Kiwis did what they do best – pioneering progressive policies. Hardly surprising from a country that was the first in the world to give women the vote. This time, New Zealand have taken an interesting step. Again in a world first, they gave a river – Whanganui River – the same legal rights
It’s time to spike (and dye) your hair, don a lab coat and work on your maniacal laugh. Yes, folks, it’s time to channel your inner mad scientist. Because social media is a great lab for your evil experiments. Even if you don’t have much of a presence, it works. In fact, if all you
If you’re a hypnotist looking to use social media, then you have choices. You could follow other people in the field. It’s not a bad idea to see what your colleagues are up to. They’ll say things or do things in a different way – use that. Being a professional means knowing the state of
If you’re a hypnotist looking to build your digital reach, you’re gonna think about social media. Everyone’s on it, everyone’s talking about it and it can multiply your impact. But before you go diving into it, there’s a few things to sort out first. The main thing is to get your website in order. If
We’ve talked a lot about using emails to build relationships and keep you in your clients’ minds. I strongly recommend doing this – either yourself or outsourcing it. But I also understand that you might want to take a different approach. Or at least start the email stuff later. I get it. In that spirit,
You might be wondering how long you should make your emails. The good news is that there’s a lot of advice about that out there. The bad news is that there’s a lot of advice out there. You have the opportunity to trawl through it all, try to figure it out and start A/B testing
Here’s a free tip for you: if you’re uncomfortable about emailing people three, five or seven times a week – if not more – then get comfortable. A while ago, my inbox became unmanageable. I went on a mass unsubscribe of gaming emails. Every time one arrived, I opted out. I still get the occasional
If the thought of using emails to sell intimidates you, don’t worry. The good news is that if you screw up email marketing, you’re in good company. You can even get decent results if you make these mistakes, apparently. I wouldn’t know – I was lucky enough to receive some excellent training before I started
Urgh… Hold on, gimme a sec… If there’s one thing digital marketers love, it’s funnels. It’s all they talk about. And it’s all some of them try to sell you. Me? The thought of pointlessly complicated setups makes me queasy. Even writing the headline above made me ill. It’s gotten to the point where I’m
Search engine optimization used to have different rules. Google and similar sites want to match the user to the best set of webpages, but the way they do that has changed. It used to be simple to trick search engines into thinking your site was better than it was. After all, search engines use algorithms
