Category: Marketing

Avoid these Obvious Email Mistakes (That Even Professionals Somehow Make)

Avoid these Obvious Email Mistakes (That Even Professionals Somehow Make)

If the thought of using emails to sell intimidates you, don’t worry. The good news is that if you screw up email marketing, you’re in good company. You can even get decent results if you make these mistakes, apparently. I wouldn’t know – I was lucky enough to receive some excellent training before I started

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A Layperson’s Guide to Not Mastering SEO

A Layperson’s Guide to Not Mastering SEO

If you read about digital marketing, it won’t take long to come across search engine optimisation (SEO). People describe it as the Holy Grail, the lynchpin, the foundation of all your marketing endeavours. It’s something they tell you to master, otherwise you’re doomed to failure. I don’t agree. Is it important? Well, yeah. SEO is

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