Category: Marketing

The Opposite Of Gratitude (But In A Good Way)

Gratitude might sound like some New Age, insipid nonsense. Or a great way to cripple your ambition. After all, if you appreciate what you have, why aspire towards anything greater? The science is in: neither view is true. Gratitude strengthens your mind, both from…

Of course a river can be a human

Of course a river can be a human

Recently, the Kiwis did what they do best – pioneering progressive policies. Hardly surprising from a country that was the first in the world to give women the vote. This time, New Zealand have taken an interesting step. Again in a world first, they…

Dr Facebookstein’s Laboratory of Mad Experiments

Dr Facebookstein’s Laboratory of Mad Experiments

It’s time to spike (and dye) your hair, don a lab coat and work on your maniacal laugh. Yes, folks, it’s time to channel your inner mad scientist. Because social media is a great lab for your evil experiments. Even if you don’t have…

Find Free Market Research among Hateful Echochambers

Find Free Market Research among Hateful Echochambers

If you’re a hypnotist looking to use social media, then you have choices. You could follow other people in the field. It’s not a bad idea to see what your colleagues are up to. They’ll say things or do things in a different way…

Don’t Sell with Social Media

Don’t Sell with Social Media

If you’re a hypnotist looking to build your digital reach, you’re gonna think about social media. Everyone’s on it, everyone’s talking about it and it can multiply your impact. But before you go diving into it, there’s a few things to sort out first….

The Emails Hypnotists Need to Send

The Emails Every Hypnotist Need to Send

We’ve talked a lot about using emails to build relationships and keep you in your clients’ minds. I strongly recommend doing this – either yourself or outsourcing it. But I also understand that you might want to take a different approach. Or at least…

Don’t Mistake Emails for Miniskirts

Don’t Mistake Emails for Miniskirts

You might be wondering how long you should make your emails. The good news is that there’s a lot of advice about that out there. The bad news is that there’s a lot of advice out there. You have the opportunity to trawl through…

It’s Not Spam If You Offer Value

It’s Not Spam If You Offer Value

Here’s a free tip for you: if you’re uncomfortable about emailing people three, five or seven times a week – if not more – then get comfortable. A while ago, my inbox became unmanageable. I went on a mass unsubscribe of gaming emails. Every…

Avoid these Obvious Email Mistakes (That Even Professionals Somehow Make)

Avoid these Obvious Email Mistakes (That Even Professionals Somehow Make)

If the thought of using emails to sell intimidates you, don’t worry. The good news is that if you screw up email marketing, you’re in good company. You can even get decent results if you make these mistakes, apparently. I wouldn’t know – I…

The Only Digital Marketing Funnel You Need

The Only Digital Marketing Funnel You Need

Urgh… Hold on, gimme a sec… If there’s one thing digital marketers love, it’s funnels. It’s all they talk about. And it’s all some of them try to sell you. Me? The thought of pointlessly complicated setups makes me queasy. Even writing the headline…

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