Category: Marketing

A Layperson’s Guide to Not Mastering SEO

A Layperson’s Guide to Not Mastering SEO

If you read about digital marketing, it won’t take long to come across search engine optimisation (SEO). People describe it as the Holy Grail, the lynchpin, the foundation of all your marketing endeavours. It’s something they tell you to master, otherwise you’re doomed to… Continue Reading “A Layperson’s Guide to Not Mastering SEO”

Hit that offer with Unstoppable Speed

Hit that offer with Unstoppable Speed

The pointy end of any sales letter is the offer. This is where, after seducing and persuading your potential client, they have the chance to take action. By this stage, some of them want what you offer. Some of them need it. A few… Continue Reading “Hit that offer with Unstoppable Speed”

May Your Sales Letters Flow like the Trance State

May Your Sales Letters Flow like the Trance State

As I write these marketing guides for hypnotists, I’m finding more and more links between the two disciplines. Here’s another neat one: When hypnotising someone, everything you do builds towards an outcome. You may or may not know what that outcome is at first.… Continue Reading “May Your Sales Letters Flow like the Trance State”

Balance Nothing with Everything for Captivating Writing

Balance Nothing with Everything for Captivating Writing

One of the points I keep making is that, as a hypnotist, you already have elite marketing skills. It’s simply a matter of applying them in a different context. Well, I say ‘simply’. That can be more challenging than it seems. I’ve spent a… Continue Reading “Balance Nothing with Everything for Captivating Writing”

The George Costanza School of Therapeutic Marketing

The George Costanza School of Therapeutic Marketing

As I’ve said before, you want your message to stand out. If everyone else is saying ‘black’, consider how to say ‘white’. When everyone offers a spoonful of value, give them a bathtub full. It’s exactly like the Seinfeld episode where George does the… Continue Reading “The George Costanza School of Therapeutic Marketing”

Captivate hypnosis clients with a glance (but not the way you think)

Captivate hypnosis clients with a glance (but not the way you think)

You probably know how to mesmerise people with a glance. The hypnotic gaze is a useful skill – one that many hypnotists rely on. But what if they haven’t met you yet? If they’re still browsing the web, then you need to captivate them… Continue Reading “Captivate hypnosis clients with a glance (but not the way you think)”

How to Suck at Marketing and Get Clients Anyway

How to Suck at Marketing and Get Clients Anyway

What if you had to write a ten-page sales letter, one that would turn readers into clients? If you have a copywriting background, you’d shrug and get cracking. If you don’t, though, that can be a smidge intimidating. But what if I changed the… Continue Reading “How to Suck at Marketing and Get Clients Anyway”

Hypnosis Clients Don’t Care About Hypnosis

Hypnosis Clients Don’t Care About Hypnosis

When you describe what you offer, what should you focus on? That’s a question you need to answer before you write about your products and services. Whether you’re using a sales letter (long, persuasive webpages that lead towards a sale) or squeeze pages (similar… Continue Reading “Hypnosis Clients Don’t Care About Hypnosis”

The Principal Skinner Guide to Web Design

The Principal Skinner Guide to Web Design

If you’re designing a website for a hypnosis business, you should take inspiration from Principal Skinner. As any fan of The Simpsons can tell you, Skinner is an uptight, rules-loving bureaucrat. His career highlight was making the school so monotonous that the students blinked… Continue Reading “The Principal Skinner Guide to Web Design”

You Might Be an Ericksonian Hypnotist, But Your Website Isn’t

You Might Be an Ericksonian Hypnotist, But Your Website Isn’t

Never design your website’s homepage without thinking about your clients. What are they doing? How are they feeling? Why are they visiting your site in the first place? A lot of people decide they want to see a hypnotist and start Googling. It doesn’t… Continue Reading “You Might Be an Ericksonian Hypnotist, But Your Website Isn’t”

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