Why only chumps buy ‘quit smoking’ products and services

Plenty of folks want to quit smoking.

So they buy gum and patches.

Maybe they buy a book on how to quit or an audio program coaching them through it.

They might even go to see a hypnotist for a session or three.

These folks are chumps – every one of them.

That seems a little harsh, doesn’t it? I mean, they want to quit smoking. These products help them quit. What’s the problem?

The problem is a disconnection between means and goals.

You want to buy clean lungs, better health, more energy and greater dignity. Instead, you buy… gum? A few hours of a hypnotist’s time?

Those things can lead you to quit smoking… but there’s no guarantee. What if it doesn’t? Then you’ve spent money and all you have is a book you don’t want.

That’s why I run my Freedom from Smoking program differently.

You don’t pay for ‘an hour of my time’ or ‘three-to-five sessions’ – you pay to be a non-smoker.

If you quit smoking in one session forever… great! Be proud of how efficient you are.

If you quit after a session, then fall back into the habit six months later… great! Sign up for another session at no extra cost.

If it takes five sessions… ten sessions… 20 sessions… great! As long as you keep coming back, we’ll do what it takes to get you there.

Either way, it costs you the same – because you’re not paying for my time, you’re paying for the outcome.

You might see the assumptions and incentives built into this business model. I have a strong financial motivation to help you become a non-smoker – as fast and reliably as possible. If I couldn’t get results, then this approach would ruin me.

I could say I’m confident I can help you, but why should you believe me? This way, I’m putting my money where my mouth is.

I might change this offer in the future, if I find a better way of serving you.

In the meantime, I offer you this guarantee and simple fact:

As long as you stick with the program, you’ll become a non-smoker.

Sign up for it here:


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