The Hypnotic Origins of Affirmations

Most folks see affirmations and hypnosis as two separate things.

Sure, they have some stuff in common. Depending on how well-versed you are, you might see them both as quackery or useful psychological tools.

If you’re reading this, I might guess which category you belong to.

But I’m not most folks. I’m a certified master of hypnosis. I use my training and insights into the mind so help clients bring about deep, lasting and meaningful changes.

(Sound familiar?)

And whenever I look into the historical figures – the pioneers who helped bring the art and science of hypnosis to the world – one figure pops up:

Émile Coué.

I don’t need to ask if that sounds familiar. If you’ve done any reading on affirmations before, his name shows up. Many folks see him as the father of the modern affirmations movement.

No arguments from me.

As an apothecary in the 19th and early 20th Centuries, he encountered plenty of folks who were unwell.

He also would have sold many things that were, shall we say, snake oil. I’m not blaming him – he was working with the sciences he had at his disposal. And I’m not claiming modern Western medicine has all the answers.

Still, the point is he dealt with more illness than he had the means to treat.

Just like every healer.

But he found he could enhance the effectiveness of any medicine.

Even medicine that, unknown to him, wouldn’t have done much.

With nothing more than some positivity, he could completely change a compound’s power.

Whether through a kind note added to the order, or his firm belief everything would work out for the customer, he saw people recover from things they – to put it bluntly – shouldn’t have.

This is what we call the placebo effect. Someone’s attitude, beliefs and expectations make a huge difference in medicine. Optimistic doctors heal better than pessimistic ones, and optimistic patients do better too.

It’s all proof of the mind’s power over the body.

(Which, by the way, is a key part of hypnosis.)

It took folks a long time – and with a lot of undeniable data – to accept that positive thinking can help the body. Back then, the mind and body were two mysterious and separated domains. This finding helped show how interconnected they really are.

But even if you doubt the mind-body connection…

There’s no doubting your thinking influences your mind.

Coue realised that with positive thinking – “every day, in every way, I’m getting better and better” – you can recover from mental injuries, not just physical ones.

Check out Affirmation Bivouac – my tough, ruthless and effective guide to affirmations – here:

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