Hold on, gimme a sec…
If there’s one thing digital marketers love, it’s funnels. It’s all they talk about. And it’s all some of them try to sell you.
Me? The thought of pointlessly complicated setups makes me queasy. Even writing the headline above made me ill. It’s gotten to the point where I’m allergic to… that phrase.
(I’m not writing it again).
The point of them is to guide a customer towards making a buying decision. They start with simple, low-commitment calls to action, like offering a reward in exchange for their email address. Over time, the offers become higher scale and more ambitious.
And they work great.
So why do they turn my stomach?
Because some folk build these elaborate pathways that differ based on a person’s star sign, blood type and the phase of the moon. They tweak, test and manipulate the pathways and offers until their fingers bleed.
If you want to do this, fine. If you want to pay someone to do it for you, hey, it’s your money. Just let me tell you that you don’t need anything complicated.
In fact, the simpler it is, the better.
And it’s so simple you can do it yourself, even if you’re as technical as a mud-stained feudal peasant.
As a hypnotist, there are two main ways for you to get email addresses:
Clients and your website.
And here’s how you do it.
Create a simple but valuable digital product. Maybe it’s a ten-page self-hypnosis guide, focusing on your niche(s). Or it could be a few hypnotic recordings. You don’t want a novel, but you don’t want something worthless either.
Offer it as a gift from your website. If someone enters their email address, you email them the product.
When you gather your clients’ personal details, grab their email address too. Send them an email offering them your product if they agree to join your list.
And there you have it. The world’s simplest funnel (*gag*), but it works. You’ll begin to accumulate a list of email addresses – and these are people who’ve agreed to hear from you. You’ve already provided value, through either your gift or your hypnosis services.
They’ll listen to what you have to say.
And if you keep offering them value, they’ll keep eagerly reading your emails.
It’s not quite a captive audience – it’s closer to a loyal following. You’re in their inbox. Think about that for a moment. Social media is noisy and full of garbage, but people are careful about who they give their emails to. This is why, despite the prophecies of doom, email marketing continues to grow. It’s not slowing down, either.
So congratulations for joining the ranks of email marketing. The simple steps above put you in one of the most intimate, influential spheres in the digital marketing world. All without burdening yourself with an overly complicated f-word.
This does rely on you crafting an awesome digital product. And, of course, making an offer that your clients salivate over.
If you have something in mind, give it a go and see what happens.
If you could use some professional assistance, then that’s a good strategy too.
I’m happy to talk about your clients when you are: