The Hypnosis Brand

Hypnosis is polarising. Broadly speaking, there are three reactions when someone mentions hypnosis: It’s weird, evil mind control, It’s as useful as astrology – fake, mystical nonsense, It’s a fascinating piece of mental technology. All are common. Only the last is accurate. Imagine if antibiotics had the same reputation: “It’s all in the name: they

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How the Unconscious Mind Protects You… and How You Can Help It

Hypnosis is a powerful and mysterious process. We know a lot about what it can do and how to use it. What we don’t know is why – the underlying mechanisms behind trance and tapping into the unconscious mind. But that comes later. Let’s start with what hypnosis is and why it has such incredible

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