We’ve talked a lot about using emails to build relationships and keep you in your clients’ minds. I strongly recommend doing this – either yourself or outsourcing it. But I also understand that you might want to take a different approach. Or at least start the email stuff later.
I get it.
In that spirit, here’s the bare minimum you want to do with email. Put these foundations in place, then come back to regular, engaging emails as soon as you can.
The simplest useful thing to do is to send a reminder. The day before, email each client and mention the time of their session, plus anything else they need to know. Things like your address, parking/public transportation and stuff like what to wear.
Hey, if people are wondering it, you should address it. The goal is to make things as smooth and simple for them. Don’t give them any excuse to cancel, forget or get lost along the way.
But there’s another email you should send. Not all professionals do this, but it makes a huge difference.
There’s an old philosophical idea that what we think is reality doesn’t exist. Reality, whatever it is, has to exist on some level. It might be a computer simulation, the dream of a mad child, a deep well of mysteries or simple laws acting on simple elements.
Are these ideas true? I don’t know. I also don’t care. Some people get excited and shout, “the universe is a computer simulation and I can prove it!”
To which I can’t help but ask okay, so what?
Reality influences your life, but knowing its true nature wouldn’t change much. You’d still wake up, kiss your loved ones and go to work.
But put aside the physical universe for a second. Psychologically, there’s a lot we can say about reality:
It’s all an illusion.
You might be wondering how long you should make your emails.
The good news is that there’s a lot of advice about that out there.
The bad news is that there’s a lot of advice out there.
You have the opportunity to trawl through it all, try to figure it out and start A/B testing it. That’s what most marketers would do.
They’d read one marketer telling you to keep it short, because Twitter has eroded attention spans.
Another will tell you to make them long, to demonstrate your knowledge.
Yet another will make that joke about it being like a miniskirt – long enough to cover the essentials but short enough to be interesting.
Forget all of that.
Because you’re not a marketer, are you? You know marketing (and you’re learning more as you read these articles) and you use marketing, but that’s not your role in society.
You are a hypnotist, so let me talk to you like one.
I’m sure this one doesn’t need explaining…
Okay, okay. I know you understand but for everyone else reading, here’s the deal. This simple habit is probably the most fun, productive, healthy and satisfying way to tap into unconscious material.
You already know this one, though I doubt you’ve ever thought of it quite like this.
This habit transforms your life, brings you in contact with opportunities and establishes your value.
It even influences your weight, confidence, optimism and income.
Is this the most important thing you can do to change your relationship with your unconscious mind? Maybe. It’s certainly up there.
Here’s a free tip for you: if you’re uncomfortable about emailing people three, five or seven times a week – if not more – then get comfortable.
A while ago, my inbox became unmanageable. I went on a mass unsubscribe of gaming emails. Every time one arrived, I opted out.
I still get the occasional gaming email, from people who haven’t emailed me in years.
Don’t do this. Please, please, don’t spend years in silence. Email hard and email often. Your list should hear from you every day or two.
Isn’t that annoying? Aren’t you spamming them?
Nah, and here’s why:
The way I (and most hypnotists) describe the unconscious mind is a hidden reservoir of power and genius. Those great ideas, those moments where you know just what to say and all of your learnings come from your unconscious.
It’s like that old myth of you only using 10% of your brain. If you could access the other 90%, you’d transform into an incredible genius.
The brain doesn’t work that way, but the mind sure does. Your unconscious is billions of times the size of your consciousness, and it’s always on. If you could use more of that power, you’d be unstoppable.
One question you might ask is, if the unconscious mind knows all the answers, then why do we struggle? Why do we only have occasional flashes of insight, rather than living in perpetual states of superhuman genius?
If the thought of using emails to sell intimidates you, don’t worry. The good news is that if you screw up email marketing, you’re in good company.
You can even get decent results if you make these mistakes, apparently. I wouldn’t know – I was lucky enough to receive some excellent training before I started dabbling.
Even without this training, I like to think I’d avoid some of these. The biggest screw-ups seem obvious to me. Based on what pollutes my inbox (temporarily, before I race towards the unsubscribe link), even some experts need a little schooling on this.
Don’t think of this as a rant. Think of it as a list of things to avoid doing.
Mind and body is one of the classic pairs of opposites. It’s up there with ‘good and evil’ and ‘light and dark’. Like most other dichotomies, it’s not a clean distinction. There is evil within good and there is light among the shadows.
And, yes, your mind and body exist within each other too.
Because the mind relies on the brain.
(I know some spiritualists take offense at that – “but what about my immortal, intangible soul!” If you chemically alter the brain, it changes the mind. Your mind might seem mystical but it’s a physical thing like anything else.)
And it relies on more than just your brain.
Hold on, gimme a sec…
If there’s one thing digital marketers love, it’s funnels. It’s all they talk about. And it’s all some of them try to sell you.
Me? The thought of pointlessly complicated setups makes me queasy. Even writing the headline above made me ill. It’s gotten to the point where I’m allergic to… that phrase.
(I’m not writing it again).
The point of them is to guide a customer towards making a buying decision. They start with simple, low-commitment calls to action, like offering a reward in exchange for their email address. Over time, the offers become higher scale and more ambitious.
And they work great.
So why do they turn my stomach?
Do you understand what pleasure and pain really are?
You might, but most people don’t. They see pleasure as ‘good’ and pain as something to avoid at all costs.
You might think that doesn’t describe you, so let me ask you this:
How comfortable is your life?
Comfort is great – don’t get me wrong. It’s nice to put your feet up and not have to worry for a moment. Constant discomfort drains your mental reserves, so you can feel good about relaxing.
But what happens if you’re too relaxed and comfortable?