What’s the answer, if not random brutality?

I believe that if everyone sees what just a few people become when they wholly embrace their gifts, others will awaken.

Elijah Price, aka Mister Glass

If more information was the answer, then we’d all be billionaires with perfect abs.

Derek Sivers

I’ve been obsessed with this question for as long as I can remember:

What drives people to become their best selves?

I remember realising at an early age that people strived for ever-increasing safety and comfort. Agriculture exists because hunting and gathering were too risky and difficult – too much defending on factors you couldn’t control. Then civilisation evolved around the idea that farming was too risky and difficult.

People would go through a tragedy and it would forge them like steel. They’d dig deep to survive it, then become a hero who would save thousands more from suffering.

Pick any revolution or progressive movement. The greatest leaders in it probably suffered the worst – they were ordinary merchants or lawyers until injustice drove them to fight back.

Without the injustice, they would have settled for being what they were.

So, what’s the answer?

Create a utopia and people won’t find what they’re truly capable of.

But the answer isn’t to inflict brutality at random, just to give people an enemy to fight. That can’t be the solution because it’s worse than the problem.

Luckily, you don’t need to grow through trauma. It might be an option, but it’s not the only one.

A perfectly valid option is to simply choose to be different.

If you’re motivated enough to change – and that motivation can come from within – then that’s all you need.

I’m reminded of a story Chase Hughes – one of my teachers – often tells. He was this awkward teenager, working for the military, hanging out at bars, trying to pick up chicks. When one woman shot him down, he went home and Googled “how to tell when girls like you”.

He became obsessed with what he found.

Now, he’s one of the world’s leading experts on body language, deception detection and behavioural profiling.

It came from a burning need – and, yeah, in a utopia, maybe it would never have happened. But there was no torture or anything, just something about himself bothered him.

So he fixed it – and then some.

He went from being below average at reading people to one of the best in the world – so good that police interrogators use his methods to solve crimes.

A decision to change isn’t enough, obviously. If that’s all it took, we’d all be… well, I refer you to the Derek Sivers quote above.

If you have all the information… and you can transform your life by deciding to…

…then what’s stopping you?

In a word?


Some part of you resists, even if change undoubtedly the best thing for you.

You can resist a new idea, a new technology or a new way of thinking about yourself.

You don’t have to, though.

Letting all that go can be the simplest thing, once you know how.


That’s how the sales letter for one of my favourite product begins.

The Triple Crossroads is all about transformation. Change is easy – you do it all the time, whether you want to or not… so why haven’t you changed the way you want?

With this collection of techniques, you put all resistance aside and become more of who you want to be.

Someone calmer, more confident, with greater focus.

Someone who knows they’re making the right decisions and living the best life they can.

It’s no exaggeration to say most folks need training in this.

And what could be more important than learning how to make the best decisions in life, then following through on them?

Here’s where you can pick it up:


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