Here’s something dual-purpose for you:
If you’re one of those and wanting to attract clients, pay heed to these common problems.
If you’re considering hiring a coach, hypnotherapist, trainer or consultant, you might find this useful too.
Only two types of people should have ‘wordpress.com’ as part of their domain name:
Also, does your site have an SSL certificate? When people visit it, do they get a warning about how your site is insecure?
You know the subtle power words have. Do you want potential clients to think ‘insecure’ as their first impression of you?
A lesser sin is to have a free email account (gmail, yahoo, outlook…) for your business email. Again, that’s what hobbyists and amateurs do.
Potential clients visit your site looking for solutions. They don’t visit it to learn what school of coaching you hail from or what flavour of NLP you practice. Even changework nerds care about that less than your ability to… you know, help them.
Say what you can do and who you do it with. Say it fast.
A coach might be the best at what they do, but if there’s a personality clash with the client, you can’t help them.
I know that’s not true, but if potential clients think it is, it becomes true.
Let folks get a taste of you. Professionals don’t give away their time for free, but you can make your products available for free or for cheap.
Sell eBooks explaining your methods.
Give away free podcasts in exchange for the client’s email address.
Let them see what you’re about without having to book a session.
A flashy website only impresses vain people and web developers.
Entertaining and useful content impresses smart clients.
Build substance. Add style later.
Now, I said this was a guide for potential clients too.
It’s not a very good one.
A mediocre coach might hire a decent copywriter to build their website. Meanwhile, the wonderful coach can be so wonderful they don’t need to worry about their digital presence.
Still… it’s like a personal trainer who’s out of shape. They might be an expert motivator and a genius of the body… but there are more likely explanations. A sloppy website suggests – even if it’s nary a whisper – a sloppy coach.
Something to think about when seeking one out.
And something to think about if you are the coach or similar.
Of course, thinking alone won’t do much.
If you want 52 chapters and four ready-to-use resources – all designed to take your digital presence from meh to dayum – check out Selling Transformation: