Books

Selling Transformation

Talk about a rude awakening:

I assumed that, thanks to my background in hypnotherapy, digital marketing would be easy.

After all, I worked with clients to overcome their biggest challenges. I persuaded them to see themselves differently. Persuading them to sign up should be no challenge.

So I created my website, my sales pages, my offers, and…

Crickets.

Then I learned I wasn’t alone. Most coaches, hypnotherapists, trainers and consultants struggle with this at some stage.

It turns out that digital marketing is a whole new game, with its own rules.

And digital marketing for your industry is different again.

Selling a service isn’t like selling a toaster.

And selling coaching, hypnotherapy, training and consultancy isn’t like selling dog walking.

When you have the power to transform someone’s life or business – or both – it takes a special touch.

How do you offer your readers something so intangible?

How do you cut through the noise of everyone promising the same?

That’s why I committed myself to learning from the best marketers I could find, distilling their hard-won wisdom into a system that works for folks like us.

Something accessible to anyone, no matter how little marketing experience you have.

In Selling Transformation, you will learn:

Which group of folks are red-hot ready to buy from you (Chapter 30),
How to remove “the Veil” that separates you from your clients (Chapter 18),
Why this fake rule of physics can make you a better marketer (Chapter 46),
Marketing that’s not only ethical and effective, but fun to read and write (Chapter 01),
7 ways to sell hypnosis to hypnosis sceptics (Chapter 06),
A mistake that many service providers make that immediately drives away clients (Chapter 08),
How to ethically beat Google, Facebook and other data pirates at their own game, without violating anyone’s privacy (Chapter 41),
Timeless search engine optimisation (SEO) advice from someone without SEO qualifications (Chapter 37),
Why everything you’ll hear about email timing is wrong (Chapter 20),
The worst email scheduling I’ve ever seen (Chapter 12),
What the deepest hypnotic trance of my life – cultivated by a non-hypnotist – can teach you about marketing (Chapter 40),
Why something as personal and intimate as coaching is perfect for public sharing (Chapter 22),
How (and why) to repeat yourself without repeating yourself (Chapter 36),
The personality flaw that kills rapport but is all-too-common in marketing (Chapter 34),
3 phases that let me write thousands of words a day, every day (Chapter 14),
How to come up with all the marketing ideas you’ll ever need (Chapter 26),
11 ways to attract smart, interesting, fun and motivated clients (Chapter 39),
The thing that’s more persuasive than persuasion (Chapter 02),
6 types of emails your autoresponder campaign needs (Chapter 48),
Simple strategies for destroying writer’s block (Chapter 29),
One thing that anyone can give yet is in short supply, which turns clients into raving fans (Chapter 32),
How to build a website like a marketer, not like a coach or hypnotist (Chapter 10),
Ethical ways to make your business as addictive as Facebook (Chapter 07),
How ‘building the relationship’ weakens the relationship (Chapter 04),
4 ways to stop you and your audience getting bored of your marketing (Chapter 44),
Which part of your email is more important than its contents – and it’s not the subject line, either (Chapter 28),
Ways to churn out huge amounts of marketing without boring your readers (Chapter 21),
Why hypnosis clients don’t care about hypnosis (Chapter 08),
17 ways email marketing can improve your repeat business (Chapter 25),
What to do when – not if, when – someone slanders you online (Chapter 22),
How to get more (and better!) clients without marketing (Chapter 19),
The bare minimum email marketing strategy you must have (Chapter 13),
3 parts to emails that sell – and how to write each of them (Chapter 42),
Which boring emails to never send – avoid these and even amateurs stand out from the pros who send these (Chapter 31),
Why buying is literally painful and what you can do to reduce that (Chapter 23),
Which 3 of the 7 search engine optimisation (SEO) principles you should focus on (Chapter 45),
How to give out “free samples” without giving away your time (Chapter 09),
Why sending out more emails than readers want cultivates the relationship (Chapter 12),
6 things coaches need in their marketing that other industries don’t (Chapter 24),
The simple way to get potential clients to smile and nod along with your marketing (Chapter 05),
Ways to stand out from unqualified coaches, hypnotherapists, trainers and consultants (Chapter 49),
How to break every rule and principle in marketing, including this one (Chapter 51),
Why a 50-year-old technology is the future of digital marketing (Chapter 17),
Easy ways to overcome procrastination (Chapter 11),
Why sticking your website up on the web isn’t even close to enough (Chapter 15),
The simple, 4-step formula for creating fun and effective ads (Chapter 27),
3 steps to burning your offer in your prospect’s brain (Chapter 03),
How to use urgency in your marketing without insulting your readers’ intelligence – do this and you’ll stand out (Chapter 16),
The “Anti-Ericksonian” approach to building your brand (Chapter 35),
What all good sales letters have at their core (Chapter 36),
How to use anything from your bad luck to your favourite TV shows to sell (Chapter 48),
How to encourage your readers to remember your offer (Chapter 47),
Why Robert Cialdini’s 7 influence principles are perfect for digital marketing – and how to use each (Chapter 43),
3 examples of terrible cold contacting… and what to do instead (Chapter 38),
How to use digital marketing to make an amazing first impression (Chapter 50),
The marketing strategy that beats word of mouth (Chapter 19),
Why attracting clients is often the opposite of what you want to do (Chapter 33).

In the long run, learning about marketing is one of the best investments you can make.

What do you do in the short term, though?

While you’re learning the intricacies of my approach to marketing, you can immediately enjoy these resources:

Six royalty-free emails for you to copy, use and adapt in your autoresponder sequence,
Five things to focus your market research on,
A simple way to write compelling, intriguing and effective sales letters,
How to change focus as your business grows.

So if you’re sick of stumbling in the dark and want to serve even more people, open this up and have a read.

Buy it here

Affirmation Bivouac

This isn’t the advice you’ve heard before:

Write down your goals, stick them on your monitor, then pretend you’ve done something.

That’s a recipe for feeling good but not results.

If you want the outcome – wealth, a fulfilling career, love, enriching relationships, happiness…

… then it’ll take time and work.

With real affirmations – like Deep Wave Affirmations – you don’t skip the discipline. You simply ensure your hard work gets you closer to your results.

With this book, you’ll learn:

The annoying thing politicians do that’s essential for affirmation success,
How a bane of medical research is your secret weapon towards transformation,
The surprisingly surreal breathing technique that crams weeks of affirmation practice into half an hour,
Ways to use an arbitrary social convention to keep affirmations fresh and interesting,
A simple way to enhance your affirmations’ power while alleviating your boredom of them,
The hypnotic origins of affirmations and how to hypnotise yourself daily into success,
How your mind is like a guitar – and how to play it,
The basic grammar principles of affirmations (which aren’t the same as how you speak),
What compels folks to spend fortunes and decades building a life they hate – and how to avoid doing the same,
Why using affirmations isn’t taking the easy way out,
The word that almost never shows up in an affirmation,
What stops you from feeling happy, no matter your circumstances,
The ways affirmations are like movies,
How to hallucinate your future into existing,
The frustrating and demoralising corporate cliché you should do to yourself every day,
How affirmations don’t work for most folks who try them – and what to do to make them work for you,
Psychological profiling tactics that show you what you really want, not what you think you want,
The unconscious logic behind confidence – and how to cultivate it,
What affirmations have in common with Norse mythology,
How to avoid ‘the dating app trap’ in your career and love-life,
The crucial difference between a real affirmation and an empty wish,
How to lie to yourself – and get away with it – to change your life,
Ways to use the Moon and dice to stop affirmations getting boring,
The reason so many rich folks still feel and act poor,
Why “it’s the journey, not the destination” is wrong,
How to cultivate inner trust, so your mind listens when you ask it to do something,
What stops new knowledge and new skills translating into new results,
Why dating someone who isn’t your type can help you find true love (whether or not it’s them),
When stubbornness is the best approach,
Affirmation strategies that prevent you becoming discouraged or bored with them,
A simple secret to chasing your dreams without risking it all,
The reasons affirmations ‘don’t work’ – and what you can do about it,
What makes writing an affirmation harder than you might expect (and how to make it easy),
Why positive language is more important than positive thinking,
How to stay motivated, even after the excitement wears off,
Ways to stay flexible and adaptive, despite having firm goals,
Why I struggled to write (or even think) a simple, four-word phrase,
What makes suffering easier than changing,
Nine hypnotic ways to change even your most stubborn thoughts,
The only essential ingredient in affirmations… that’s missing from most of them.

eBook | Paperback

Motion Mind: 3 Hypnotic Ways to Learn to Love Exercise

You might be surprised by how flexible – and programmable – your own preferences are.

You can, for example, learn to love exercise.

Even if you dislike it now.

Even if you hate it.

You could try all sorts of behavioural tricks. Things like rewarding yourself after a workout, doing something to psyche you up or having an accountability buddy.

All those, and more, can be useful….

But if that all seems more hassle than it’s worth…

Or too gimmicky to actually work…

And you want to really learn to like it, not keep tricking yourself into doing it…

… that’s where these approaches – the Three Ways – come in.

Using the unparalleled power of self-hypnosis, you can learn to genuinely enjoy working out. How much fitter, healthier and more attractive will you be once you start to crave exercise?

eBook link

Waking Dream: A Manual

Remember all those parents and teachers who told you to “stop daydreaming!” as a kid?

Screw ‘em.

Right now, the best thing for you is to lose yourself in thought.

It’s the best way to explore your mind and learn new things about yourself.

Instead of exhausting self-censorship, it’s time to go with the flow.

Having said that…

Well, explorers don’t just amble off in any random direction. They prepare for the journey. They train. They gather supplies.

Otherwise, they find themselves lost.

It’s the same with your mind. Without the right training and preparation, daydreaming is nothing but wasted fantasies.

What if you could use that time for something better?

What if you could…

…. relax deeply…

… enhance your charisma…

… clear your emotional blockages…

… make better decisions…

… break bad habits…

…and even manage pain – all as easily as daydreaming?

That’s what Waking Dreaming is all about. This simple, guided process takes a little time to learn and a lifetime to enjoy. The true power of your mind is yours, waiting for you.

eBook link

Three-Score Navike

Want to escape your rut, and want to do it now?

Break free with an explosion of self-improvement lessons you can begin today.

See what Three-Score Navike can offer you today.

Your Mind Inside: A Beginner’s Guide to Advanced Meditation

By reading this book, you will learn:

• Foolproof approaches that are almost guaranteed to work – yes, even for you,

• How to use psychological torture to achieve deeper trances,

• Lessons from disproven religions that make meditating easy,

• The key to keeping the habit by mastering the easiest techniques,

• The lazy way to find happiness, health, productivity or anything else you want,

• Secrets for disconnecting from reality – for fun and profit,

• How to use that noisy, annoying inner dialogue to meditate even deeper,

• Rarely discussed dangers with meditation, and how to avoid them,

• To meditate anywhere with techniques for handling distractions,

• How to not freak out, panic or have an existential crisis when you approach enlightenment,

• What ancient mystics knew about neuroscience – and how this knowledge can help you,

• How successful people reprogram their brain to achieve anything they want,

• Why being delusional is fun, effective and efficient,

• How to learn anything from anyone – including fictional characters and dead people,

• Ways to dissolve your conscious mind – and why you want to,

• Techniques for destroying unwanted habits and emotions,

• Meditation techniques that are 20 times older than Jesus Christ,

• Why bullying yourself might be the thing you’ve been missing,

• How to find more purpose and meaning in life, without joining a cult.

Buy the physical copy here

Mind Habits: 13 Easy Things that Make You Smart, Focused and Creative

“Follow these habits and you’ll notice something strange. You’ll have moments where challenges seem easy and the familiar seems fresh. New abilities and sensations course through your brain. Me, I’d call this hypnosis. Really it’s just your mind growing more powerful. It’s looking for its new boundaries and it feels amazing.”

The mind you have today isn’t the mind you’ll have tomorrow. Whether it’s stronger or not is up to you.

There are things you could do to completely change your neural architecture:

You could become a monk and join a monastic order.

You could spend a fortune on therapy.

And there’s always the option of dangerous, mind-altering chemicals.

Or…

You can focus on things that quickly and easily enhance your mind. These simple habits engage the mind both consciously and unconsciously. They are easy to learn and don’t cost a thing.

Don’t underestimate them, though – a few minutes each day can enhance everything.

Whether you want to stand out, join in or get along, a sharper mind will get you there.

All you need is to learn and apply these habits, right now.

Mind Habits link

Find Your Life’s Purpose: A hypnotic guide to your perfect future

More than just good advice, [Find Your Life’s Purpose] delivers practical exercises based on solid principles I’ve used effectively in my work as a hypnotist. They provide easy and direct ways to shift your thinking from problem-based to solution-based, and switch on the inner machinery that makes good things happen. – Caspian Collins, hypnotist

eBook | Paperback

Neuroscience for Hypnotists

This is a highly recommended read to anybody either in the field or wanting to understand how the brain and body really work. Having a great style or writing with a fun attitude makes this read fast and easy. Would definitely recommend this to any digital library as a great education tool. – Jack Chang, L.Ac., C.Ht.

eBook | Paperback